ABOUT US
Founded in 2025, Elàteli is a ready to wear brand where modernity meets the soul of african traditions.
Elàteli means “way of dressing” in Lingala. It is a term generally used when someone wears a particular outfit or has a distinctive clothing style.
More than just a name, it’s a philosophy: one of fashion that celebrates elegance by blending contemporary trends with African culture.
OUR SIGNATURE: THE SHIRT
The Shirt, a symbol of refinement
The shirt is a key piece in both men's and women's wardrobes. It symbolizes elegance, prestige, and attention to detail. Worn daily, it accompanies African men and women through every aspect of life — from professional settings to grand celebrations, as well as casual outings.
At Elateli, we have made the shirt our signature piece, offering two distinct approaches:
- The timeless classic shirt, for an elegant style and unmatched comfort.
- The reinvented shirt, featuring modern and bold cuts, original prints, and African fabrics.
MADE IN AFRICA
At Elàteli, each piece is designed with precision and crafted in Africa by tailors with exceptional expertise.
This choice reflects a clear intention : to highlight the continent’s talents, root our creations in cultural heritage, and offer fashion proudly made in Africa.
More than just a place of production, Africa is a natural choice.
A land of inspiration, heritage, and living creativity.
#BYUSFORUS